So you have launched your consulting business. Your website is polished and you have gotten it up and running. However, many consultants often think of what are good ways to help expand your business and improve your website to gain more traffic. Many wonder if their next step should be whether they should create a blog. You should; however, there are a few caveats that come along with it. If you want to start a blog, make sure you have something to say first, and second, you can keep up with the demands that come with starting one. Blogs demand consistent content. You can start by setting up a blog and launching some excellent starting content, but if months go by afterward without a single post, this may not bode well for your image. Your website viewers will want to view consistency; this will not only help with your image as a consultant, but it will also show potential clients that you can commit to keeping up with something such as time constraints.
How to Start
You don’t need to be a technical person to write a blog. You can even pay someone to help you begin through various blog writing services like Elance or Text Broker. These websites can help connect you to freelance writers that will be more than happy to help provide you with fantastic content for your website.
Search Engine Potential
Google loves blog content when the content is constant. Even if you are creating shorter posts, this will help bring traffic to your website and climb the search engine rankings. The more traffic that you get to your website, the better likelihood your website will rank higher. As your blog grows, this will help potential clients find you by seeking more information about the topics you discuss.
You’re The Expert
You’re the pro. Write about the experiences you have had while in the field. Don’t be afraid to tell stories or talk about consulting case studies. These are great ways to help show your expertise in the area and help you gain authority. With the content you create, you can showcase how you have helped your clients grow in their entrepreneurial paths and how you have developed throughout your consulting journey.
You don’t need to be a fantastic writer to start your blog. It doesn’t matter if you were nowhere near the A+ student for writing in school. Don’t be afraid to create content. These days there are multiple ways to help improve your writing skills. Grammar tools such as Grammarly or ProWritingAid can help you in your journey to becoming a better writer.